Edexcel A Level Business Theme 1 (only)
24 complete lessons (PowerPoints and Worksheets) in this Theme 1 bundle
Theme 1 is also available to buy as separate units on the TES:
Unit 1
Meeting customer needs
This bundle includes these lessons:
1.1.1 The Market
1.1.2 Market Research
1.1.3 Market Positioning
Unit 2
Market
This bundle includes these lessons:
1.2.1 Demand
1.2.2 Supply
1.2.3 Markets
1.2.4 PED
1.2.5 YED
Unit 3
Marketing MIx and Strategy
This bundle includes these lessons:
1.3.1 Product / service design
1.3.2 Branding and promotion
1.3.3 Pricing strategies
1.3.4 Distribution
1.3.5 Marketing strategy
Unit 4
Managing People
This bundle includes these lessons:
1.4.1 Approaches to staffing
1.4.2 Recruitment, selection and training
1.4.3 Organisational design
1.4.4 Motivation in theory and practice
1.4.5 Leadership
Unit 5
Entrepreneurs and Leaders
This bundle includes these lessons:
1.5.1 Role of an entrepreneur
1.5.2 Entrepreneurial motives and characteristics
1.5.3 Business objectives
1.5.4 Forms of business
1.5.5 Business choices
1.5.6 Moving from entrepreneur to leader