Edexcel A Level Business Theme 1 (only)
24 complete lessons (PowerPoints and Worksheets) in this essential Theme 1 resources bundle
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This teaching resources bundle includes:
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24 complete lessons
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Teacher PowerPoints (with all the answers)
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Student PowerPoints (to load to a shared drive)
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Student worksheets in Word (so you can edit them)
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Student worksheets in PDF versions (so they will print correctly)
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End of topic tests - student and teacher versions​
Theme 1: Marketing and People
This teaching resources bundle covers the WHOLE of theme 1 in the Edexcel A level business qualification
The bundle includes all 26 lessons in Theme 1:
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1.1 Meeting customer needs
1.1.1 The market
1.1.2 Market research
1.1.3 Market positioning
1.2 Market
1.2.1 Demand
1.2.2 Supply
1.2.3 Markets
1.2.4 Price elasticity of demand
1.2.5 Income elasticity of demand
1.3 Marketing mix and strategy
1.3.1 Product/service design
1.3.2 Branding and promotion
1.3.3 Pricing strategies
1.3.4 Distribution
1.3.5 Marketing strategy
1.4 Managing people
1.4.1 Approaches to staffing
1.4.2 Recruitment, selection and training
1.4.3 Organisational design
1.4.4 Motivation in theory and practice
1.4.5 Leadership
1.5 Entrepreneurs and leaders
1.5.1 Role of an entrepreneur
1.5.2 Entrepreneurial motives and characteristics
1.5.3 Business objectives
1.5.4 Forms of business
1.5.5 Business choices
1.5.6 Moving from entrepreneur to leader
Theme 1 is also available to buy as individual units
Unit 1
Meeting customer needs
This bundle includes these lessons:
1.1.1 The Market
1.1.2 Market Research
1.1.3 Market Positioning
Unit 2
Market
This bundle includes these lessons:
1.2.1 Demand
1.2.2 Supply
1.2.3 Markets
1.2.4 PED
1.2.5 YED
Unit 3
Marketing MIx and Strategy
This bundle includes these lessons:
1.3.1 Product / service design
1.3.2 Branding and promotion
1.3.3 Pricing strategies
1.3.4 Distribution
1.3.5 Marketing strategy
Unit 4
Managing People
This bundle includes these lessons:
1.4.1 Approaches to staffing
1.4.2 Recruitment, selection and training
1.4.3 Organisational design
1.4.4 Motivation in theory and practice
1.4.5 Leadership
Unit 5
Entrepreneurs and Leaders
This bundle includes these lessons:
1.5.1 Role of an entrepreneur
1.5.2 Entrepreneurial motives and characteristics
1.5.3 Business objectives
1.5.4 Forms of business
1.5.5 Business choices
1.5.6 Moving from entrepreneur to leader
Comprehensive worksheets in Word and PDF versions. These closely follow the lesson and are perfect for ESOL, SEND, and mixed ability learners. Scaffolded and chunked activities.
Exciting PowerPoints that are mapped to the syllabus for Edexcel GCE Business. These bundles for theme 1 includes everything you need to help your students navigate the topics. Lots of exam questions and answers, plus activities, quizzes, debates, videos, case studies and plenaries.
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Perfect for whole class teaching, tutoring 1-2-1 and revision sessions. Think of the 100s of hours of planning time that you and your department will save!
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From the specification:
In this theme, students are introduced to the market, explore the marketing and people functions and investigate entrepreneurs and business start up.