Edexcel International A Level Business Unit 1 (only)

International Advanced Level Business – Unit 1 (only) Marketing and People
 
NEW
Updated case studies
Re-written worksheets
New activities
Lots of questions
Sample questions
Retrieval quizzes
Plenary quizzes
 
 
Contents of this pack:
131 Meeting Customer needs
1 The Market
2 Market research
3 Market positioning
 
132 The Market
1 Demand
2 Supply
3 Markets
4 PED
5 YED
 
133 Marketing Mix
1 Marketing objectives
2 Product and service design
3 Promotion and branding
4 Pricing strategies
5 Distribution
 
134 Managing People
1 Approaches to staffing
2 Recruitment
3 Organisational design
4 Motivation
5 Leadership
 
135 Entrepreneurs
1 Role of entrepreneurs
2 Entrepreneurial motives
3 Business objectives
4 Business choices
 
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Sample exam questions at the end of every PowerPoint and worksheet to help your students practice the skills that they have learned
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Up-to-date relatable case studies help to bring the topics to life