Edexcel GCSE Business Theme 2 Teaching resources bundle

Complete Theme 2 Edexcel GCSE Business bundle
TEACHING RESOURCES PACK - TEACHER POWERPOINTS AND STUDENT WORKSHEETS
 
This includes 19 complete lessons to help you teach: Theme 2: Building a business
 
2.1 Growing the business
2.1.1 Business growth
Internal (organic) growth: new products (innovation, research and development), new markets (changing marketing mix, technology, expanding overseas)
External (inorganic) growth: merger, takeover
Types of business ownership for growing businesses: public limited company (plc)
Sources of finance:
Internal: retained profit, selling assets
External: loan capital, share capital, stock market flotation
2.1.2 Changes in business aims and objectives
Why aims and objectives change: market conditions, technology, performance, legislation, internal reasons
How aims and objectives change:
Survival or growth
Entering or exiting markets
Growing or reducing workforce
Increasing or decreasing product range
2.1.3 Business and globalisation
Impact of globalisation: imports, exports, changing locations, multinationals
Barriers to international trade: tariffs, trade blocs
How businesses compete internationally: internet, e-commerce, adapting marketing mix
2.1.4 Ethics, the environment and business
Ethical considerations and trade-offs with profit
Environmental considerations and trade-offs with sustainability and profit
Impact of pressure groups on the marketing mix
2.2 Making marketing decisions
2.2.1 Product
Design mix: function, aesthetics, cost
Product life cycle: phases, extension strategies
Importance of product differentiation
2.2.2 Price
Pricing strategies
Influences on pricing: technology, competition, market segments, product life cycle
2.2.3 Promotion
Promotion strategies: advertising, sponsorship, product trials, special offers, branding
Use of technology: targeted advertising, viral social media, e-newsletters
2.2.4 Place
Distribution methods: retailers, e-tailers (e-commerce)
2.2.5 Using the marketing mix to make business decisions
Interdependence of marketing mix elements
Using the marketing mix for competitive advantage
Integrated marketing mix and competitive advantage
2.3 Making operational decisions
2.3.1 Business operations
Purpose: produce goods, provide services
Production processes: job, batch, flow
Impact of production methods on productivity, costs, pricing
Impact of technology on cost, productivity, quality, flexibility
2.3.2 Working with suppliers
Managing stock: bar gate stock graphs, just in time (JIT)
Procurement and supplier relationships: quality, delivery, cost, reliability, trust
Impact on costs, reputation, customer satisfaction
2.3.3 Managing quality
Quality control and quality assurance
Importance for cost control and competitive advantage
2.3.4 The sales process
Product knowledge
Speed and efficiency of service
Customer engagement
Responding to feedback
Post-sales service
Importance of customer service
2.4 Making financial decisions
2.4.1 Business calculations
Gross profit
Net profit
Gross profit margin
Net profit margin
Average rate of return
2.4.2 Understanding business performance
Use of quantitative data: graphs, charts, financial data, marketing data, market data
Use and limitations of financial information in decision making
2.5 Making human resource decisions
2.5.1 Organisational structures
Hierarchical and flat
Centralised and decentralised
Importance of communication: impact of too little/too much communication, barriers
Ways of working: part-time, full-time, flexible, permanent, temporary, freelance
Impact of technology: efficiency, remote working
2.5.2 Effective recruitment
Job roles: directors, senior managers, supervisors/team leaders, operational and support staff
Recruitment documents: job description, person specification, application form, CV
Recruitment methods: internal and external
2.5.3 Effective training and development
Training methods: formal, informal, self-learning, ongoing training, performance reviews
Reasons for training: motivation, retention, adapting to new technology
2.5.4 Motivation
Importance: attracting staff, retention, productivity
Financial methods: remuneration, bonus, commission, promotion, fringe benefits
Non-financial methods: job rotation, job enrichment, autonomy
 
This teaching resources pack also includes end of topic tests (with questions and answers) for:
Topic 2.1
Topic 2.2
Topic 2.3
Topic 2.4
Topic 2.5