Edexcel A level business: Theme 1 whole unit 1.3 bundle

Edexcel A level business: Theme 1 whole unit 1.3

BLUE FRONT SLIDES

This bundle includes:

1.3.1 Product / service design

1.3.2 Branding and promotion

1.3.3 Pricing strategies

1.3.4 Distribution

1.3.5 Marketing strategy

1.3 End of topic test with answers

Each lesson includes:

Teacher PowerPoint (with all the answers)
Student PowerPoint (to upload to a shared area, contains no answers)
Worksheet in Word (so you can edit it)
Worksheet in PDF (so it will behave in a printer)

From the specification:

a) Design mix:
o function
o aesthetics
o cost
b) Changes in the elements of the design mix to reflect
social trends:
o concern over resource depletion: designing for waste
minimisation, re-use and recycling
o ethical sourcing

a) Types of promotion
b) Types of branding
c) The benefits of strong branding:
o added value
o ability to charge premium prices
o reduced price elasticity of demand
d) Ways to build a brand
o unique selling points (USPs)/differentiation
o advertising
o sponsorship
o the use of social media
e) Changes in branding and promotion to reflect social
trends:
o viral marketing
o social media
o emotional branding

a) Types of pricing strategy:
o cost plus (calculating mark-up on unit cost)
o price skimming
o penetration
o predatory
o competitive
o psychological
b) Factors that determine the most appropriate pricing
strategy for a particular situation:
o number of USPs/amount of differentiation
o price elasticity of demand
o level of competition in the business environment
o strength of brand
o stage in the product life cycle
o costs and the need to make a profit
c) Changes in pricing to reflect social trends:
o online sales
o price comparison sites

a) Distribution channels
b) Changes in distribution to reflect social trends:
o online distribution
o changing from product to service

a) The product life cycle
b) Extension strategies:
o product
o promotion
c) Boston Matrix and the product portfolio
d) Marketing strategies appropriate for different types of
market:
o mass markets
o niche markets
o business to business (B2B) and business to
consumer (B2C) marketing
e) Consumer behaviour – how businesses develop
customer loyalty

£15.00