GCSE EDEXCEL business 1.2.2 Market research (only)

Pearson Edexcel Level 1/Level 2 GCSE (9 - 1) in Business (1BS0)
GCSE EDEXCEL business 1.2.2 Market research (only)
 
This complete lesson includes:
Teacher PPT
Student PPT (so you can upload to a shared area for independent study, homework, or cover)
Student worksheet in Word and PDF versions
Lots of practical questions and all the answers
 
Topics covered include:
 
The purpose of market research:
● to identify and understand customer needs
● to identify gaps in the market
● to reduce risk
● to inform business decisions.
 
Methods of market research:
● primary research: survey, questionnaire, focus group, observation
● secondary research: internet, market reports, government reports.
 
The use of data in market research:
● qualitative and quantitative data
● the role of social media in collecting market research data
● the importance of the reliability of market research data.