GCSE AQA Business 3.5.3 market research (only)
GCSE AQA BUSINESS
Just one lesson - GCSE AQA Business 3.5.3 The purpose and methods of market research (only)
This lesson includes:
- Teacher PowerPoint
- Student PowerPoint (to upload to a shared drive)
- Student worksheet in Word (so you can edit it)
- Worksheet in PDF (so it will behave itself in a printer)
This lesson covers:
Purpose of market research
Collect information about:
• demand
• competition
• target market.
Methods of market research to include primary and secondary:
• questionnaires
• surveys
• interviews
• focus groups
• internet research
• printed press eg newspapers.
Use of market research: information that may help decision making
From the specification:
Students should understand why businesses conduct market research, such as to identify market
opportunities and to get a better insight into their customers and competitors.
Students should understand the difference between qualitative and quantitative market research.
Students should identify the benefits and drawbacks for various market research techniques and select the best method for a given business.
Students should be able to interpret and use qualitative and quantitative market research findings
to help make appropriate decisions for different types of business.
Students should be expected to manipulate and interpret data from tables and charts.
Students should be able to identify market size and market share.
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