GCSE AQA Business 3.1.3 Setting business aims and objectives (only)
GCSE AQA BUSINESS
Just one lesson - 3.1.3 Setting business aims and objectives (only)
This lesson includes:
- Teacher PowerPoint
- Student PowerPoint (to upload to a shared drive)
- Student worksheet in Word (so you can edit it)
- Worksheet in PDF (so it will behave itself in a printer)
This lesson covers:
• What are business aims and objectives
• Purpose of setting objectives
• Role of objectives in running a business
• Changing objectives
• Use of objectives in judging success
From the specification:
Students should be able to:
• understand the main aims and objectives for businesses: survival, profit maximisation, growth (domestic and international), market share, customer satisfaction, social and ethical objectives and shareholder value • understand the role of objectives in running a
business
• understand how and why the objectives set will differ between businesses (reasons include the size of the business, level of competition faced and type of business (not-for-profit organisations))
• understand how and why the objectives set may change as businesses evolve. Students should consider how the objectives of larger more established businesses might differ from smaller start-up businesses, eg becoming the dominant business in the market, international expansion, increasing shareholder value and ethical and environmental considerations
• understand the success of a business can be measured in other ways than profit

