Edexcel A level business: Theme 1 whole unit 1.1 bundle

Edexcel A level business: Theme 1 whole unit 1.1

BLUE FRONT SLIDES

This bundle includes:

1.1.1 The Market

1.1.2 Market Research

1.1.3 Market positioning

1.1 End of topic test with answers

Each lesson includes:

Teacher PowerPoint (with all the answers)
Student PowerPoint (to upload to a shared area, contains no answers)
Worksheet in Word (so you can edit it)
Worksheet in PDF (so it will behave in a printer)

From the specification:

a) Mass markets and niche markets:
o characteristics
o market size and market share
o brands
b) Dynamic markets:
o online retailing
o how markets change
o innovation and market growth
o adapting to change
c) How competition affects the market
d) The difference between risk and uncertainty

a) Product and market orientation
b) Primary and secondary market research data (quantitative and qualitative) used to:
o identify and anticipate customer needs and wants
o quantify likely demand
o gain insight into consumer behaviour
c) Limitations of market research, sample size and bias
d) Use of ICT to support market research:
o websites
o social networking
o databases
e) Market segmentation

a) Market mapping
b) Competitive advantage of a product or service
c) The purpose of product differentiation
d) Adding value to products/services

£6.00