AQA A Level Business 3.1.3 Marketing Management J Digital Technology

AQA A Level Business 3.1.3 Marketing Management J Digital Technology and marketing

This lesson includes a PowerPoint and covers the following topics:

• purpose and value of digital technology including Artificial Intelligence (AI) in marketing for:

• social media campaigns

• content marketing

• search engine optimisation (SEO)

• pay per click (PPC)

• website cookies

• measures of success in digital marketing should include

•search performance,

•clickthrough rates,

•time spent on a site,

•conversion rates,

•number of users/ subscribers,

•advertising revenue

• purpose and value of Customer Relationship Management (CRM):

•customer acquisition,

•customer retention,

•lead generation,

•pipeline management

• purpose and value of data analytics in marketing:

•segmentation,

•campaign performance tracking,

•personalisation,

•predictions,

•dynamic pricing

• how the use of digital technology in marketing can affect competitiveness

About these new resources from Revisionstation

Brand new teaching resources for the brand new specification
These resources are for the AQA AS and A level Business
AS (7137) and A level (7138) Specification
For teaching from September 2026 onwards
For AS exams in 2027 onwards
For A-level exams in 2028 onwards

Why do these resources have letters and numbers?

AQA does not have a system in the specification - so we have assigned letters to each of the subtopics to break them into individual topics. Otherwise the PowerPoints would be 100s of slides long. These are available to buy as individual lessons while writing is happening. As soon as a bundle is complete we will put it for sale.

PLEASE NOTE: These resources are PPT only (no worksheets) so students can make their own notes. Print out the slides 3 per page to give students a copy to annotate.

We hope to have everything ready by September 2026 for first teaching.

£3.00