AQA A Level Business 3.1.3 Marketing Management I Promotional mix

This lesson includes a PowerPoint and covers the following topics:

• purpose and value of promotion

• purpose and value of advertising

• purpose and value of social media and influencers

• purpose and value of sales promotions

• purpose and value of sponsorship

• purpose and value of personal selling including the role of account managers and sales teams in managing client relationships and sales

• purpose and value of building a strong brand, brand loyalty, own label brands

• influences on the promotional mix

About these new resources from Revisionstation

Brand new teaching resources for the brand new specification
These resources are for the AQA AS and A level Business
AS (7137) and A level (7138) Specification
For teaching from September 2026 onwards
For AS exams in 2027 onwards
For A-level exams in 2028 onwards

Why do these resources have letters and numbers?

AQA does not have a system in the specification - so we have assigned letters to each of the subtopics to break them into individual topics. Otherwise the PowerPoints would be 100s of slides long. These are available to buy as individual lessons while writing is happening. As soon as a bundle is complete we will put it for sale.

PLEASE NOTE: These resources are PPT only (no worksheets) so students can make their own notes. Print out the slides 3 per page to give students a copy to annotate.

We hope to have everything ready by September 2026 for first teaching.

£3.00