AQA A Level Business 3.1.3 Marketing Management E Marketing objectives

AQA A Level Business 3.1.3 Marketing Management E Marketing objectives and planning

This lesson includes a PowerPoint and covers the following topics:

• meaning and significance of marketing objectives:

•lead generation,

•sales

•market share

•brand awareness

•customer retention

•engagement

•conversion

• influences on the marketing objectives set by a business

• influences on, and significance of, the marketing budget

• implications of changes in demand on the marketing mix:

•a rise or fall in demand

•cyclical demand

•seasonal demand

• the interrelationship between marketing decisions and other functions

• how marketing decisions affect the competitiveness of a business

About these new resources from Revisionstation

Brand new teaching resources for the brand new specification
These resources are for the AQA AS and A level Business
AS (7137) and A level (7138) Specification
For teaching from September 2026 onwards
For AS exams in 2027 onwards
For A-level exams in 2028 onwards

Why do these resources have letters and numbers?

AQA does not have a system in the specification - so we have assigned letters to each of the subtopics to break them into individual topics. Otherwise the PowerPoints would be 100s of slides long. These are available to buy as individual lessons while writing is happening. As soon as a bundle is complete we will put it for sale.

PLEASE NOTE: These resources are PPT only (no worksheets) so students can make their own notes. Print out the slides 3 per page to give students a copy to annotate.

We hope to have everything ready by September 2026 for first teaching.

£3.00