Boston box and clothes shopping

I am teaching BCG / Boston Box and product lifecycle theories at the moment and I started chatting to my students about walking round a clothes shop. I wanted to link the two theories and add a possible context.


The question marks could be items that had just arrived on the delivery, ready for the launch phase of their lifecycle (nice theory link) and ready for customers to either snap them up or leave them on the shelf.


It then occured to me that I needed to nip into town and take some snaps of clothes shops and see if students could identify which part of the Boston Box they felt the clothes might fall in to.


Question mark or star?

So armed with a bundles of photos I shall print them out onto a sheet and students will be able to cut and stick them onto a Boston box diagram.


Dog or cash cow?

Cash cow or question mark?

I have also decided that I will no longer use "problem child" and use instead the much more useful and less offensive "question mark". To extend this you could use clothes magazines, but they tend to be mostly question marks, and you could also challenge students to take 4 photos of their own and bring them in to make a wall poster.

The challenge now is now to find products that extend the product lifecycle, say for example jeans could be jeggings.


A sale rail full of items at growth or decline?

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